Now I want to talk a bit about insulting ads.
The first one is the one with Good Mental Health
promotion.....
You know, one giraffe, one elephant, and one monkey.....
The monkey said....."got peanut still better than no
peanuts...."
This is highly insulting.
The first time I watched it, I was already uncomfortable....
Second, third, and subsequent times I got more annoyed and
irritated....
It seems that the ads conceptor just want to equate people with
monkeys and animals, and we should just better be thankful if we
have peanuts to eat, meaning, we should lower ourselves to the
standards of animals. As long as you have some basic neccessities
met, you should not starve and so on, you should be happy.
I find it very insulting, looking down on people, deliberate
cheapening of human lives, crude, low class, no IQ, and stupid
ads.
Also, I can understand if some messages targetted towards
children use cartoons and animals, that I can understand. But for a
message targetted towards adults, struggling with economic crisis,
it is highly patronising and insulting. Not only do they use kiddie
method of using cartoon and animals, but they use a very crude and
rude inference or message or principle.
And then there is another one.
In many public places, you can see Graciousness Campaign...
They use Pua Chu Kang and Rosie in posters...and sometimes in
songs and in videos..
This is very insulting.
I dont know what the conceptor of this ads was thinking when he
was dreaming one night. Did he think it's such a good idea? No.
PCK and Rosie are basically caricatures and stereotypes and
examples of classism.
I also notice Good Graciousness using PCK and Rosie are mostly
aired in public places such as MRT, Bus stations, in other words,
to the working masses, middle class and lower-middle-class.
So this ads conceptor one night must be thinking, "Haha those
poor people, I teach you good manners with your cousins, PCK and
Rosie, who look exactly like you all"
It's insulting, patronising, crude, rude, insensitive, no class,
low-IQ, ads.
The PCK and Rosie are depicted in typical low class manners
according to their charicatured stereotypes typified by them, and
the song also use the typical made-up not really Singlish but
worse, "Gurmitlish" fictional accent, and so on.
I think those two ads should be banned, completely.
Please let me know what you think, and also are there any other
ads you have found to be offensive?
I'm actually studying in a course of Advertising...
This is wat we call government sponsored ads.
We can't do anything about it. The government basically pays
advertising firms or they do pro-bono work and since the paid sum
is low(or maybe even none at all), this is the result of the
'quality' work...