For those early bird Cupa Joe to counter traffic
on the freeway.....looks like battle is still going on and here's
the laterest update....
premium cup of joe has been available in a lot more
places since Starbucks' market dominance has been under
attack from McDonald's, Dunkin' Donuts and
others
Citing figures from the National Coffee
Association's
2009 study of drinking
trends, NCA spokesman Alan Kaiser says
only 5% of consumers drink their coffee at restaurants and just 10%
take a cup with them during their commutes. More than 80% of coffee
drinkers get their coffee at home, while 18% drink at work, making
pound bags, K
cups or even Starbucks' instant prime
areas for expansion.
"Prepackaged, to-go coffee is really a growth space,"
Miller Regan says. "People are on the go more than ever and, while
there is pound coffee that you can take home, (Starbucks') Via
actually travels with you."
Some smaller competitors already have sweetened their
earnings by stepping out of the stores. Coffeehouse sales by
Caribou Coffee (CBOU,
news,
msgs)declined by $2
million in the second quarter, to $55.3 million, but commercial
sales rose 28%, to $5.7 million in the period, as the Minneapolis
company increased the number of retail and food-service outlets
through which it sold its gourmet coffees. The stock has soared
sevenfold since November 2008.
So the next time you go for coffee......think about small
guy and the underdog....... : )
PS: I drink TEA....