Try to see your finances breakdown and examine which area is
pulling down your finances.
When purchasing players, try not to offer to pay monthly
installments to much.
Also, player bonuses can actually put a huge dent to your fiances;
try to offer them an acceptable bonus - not too low, not too
high.
And like Coolmyth said, try to have feeder clubs from Japan or USA;
they help ALOT.. 
Good luck!