NTUC FairPrice
overhauls online shopping platforms
SINGAPORE: Supermarket chain NTUC FairPrice on Wednesday (Mar
28) officially launched its revamped e-commerce platforms, which
have been renamed FairPrice On.
Its new automated storage and retrieval system will also make it
much more efficient to fill orders, FairPrice said in a press
release.
The new FairPrice On mobile app and its website have been
streamlined to make shopping faster and easier for shoppers, and
will utilise data analytics to send targeted promotions based on
consumers' profile, interests and consumption habits, the grocery
chain said.
It currently offers more than 13,000 products and has more than
400,000 subscribers, it added. There is a delivery fee unless
customers hit a minimum purchase amount or sign up for SCORE, a
subscription programme NTUC launched with Grab last week.
Robots will be helping to fill the orders at AutoStore, an
automated storage and retrieval system located at FairPrice Hub in
Joo Koon.
FairPrice said AutoStore is able to handle up to 3,000 orders per
day and is four times faster than its old method of retrieving
products manually.
"This system is like a huge vending machine that is able to
automatically store and dispense thousands of products," said NTUC
FairPrice CEO Seah Kian Peng. "We are able to pick up to 220
products per hour, compared to about 50 products per hour via the
traditional picking method."
GIVING BACK TO THE COMMUNITY
FairPrice On also offers subscribers the option of donating to the
less fortunate. Through a partnership with the National Council of
Social Service, FairPrice On subscribers are able to choose from a
list of 55 Social Service Organisations, such as Thye Hua Kwan
Family Centres and Food from the Heart.
Subscribers can then donate the required groceries directly to the
beneficiaries. Delivery fees are waived for donated groceries, said
FairPrice.
The launch was officiated by Mr Tharman Shanmugaratnam, Deputy
Prime Minister and Coordinating Minister for Economic and Social
Policies.
Source: CNA/zl(hm)
