Hi all! Just here to gather some feedbacks and contributions
from fellow forumers. :)
Recently, i just finished my Uni studies and having studied a
bit about business and strategy, just wanna know if it's feasible
to start up a F & B business now? I have heard that there's no
good and bad time for starting a business, in fact anytime is a
good time, based on what my lecturers and speakers said last time,
but still need some ideas and comments for more info.
My mum is making her own ice cream and having tried her flavours
for a few months now, i feel her products are okay to sell. Not say
fantastic but some flavours are hard to tell as compared to Walls
or Magnolia. I know its highly competitive in the ice cream
industry with players like Haagen Daas, B & J, Gelare,
Swensens, and so many others in the retail industry as well.
Recently, I saw some Gelare outlets closed down and having seen
that they have a reasonable crowd everytime i went, its a bit
surprising that the outlet is gone...
There's also a brand called Ice Cream Chefs at Siglap/kembangan
there, and the young crowd they attract alomost everyday amazes me.
This makes me feel that it can be done, provided the correct
marketing and branding strategy is used..
Ok cut my crap short. So basically, in order to start a new
brand, what do you guys think is of utmost importance in order to
start competitively and also not to lose too much $ in the
beginning so one can sustain it while the brand grows??
Eg: Great product? Great marketing strategy? Brand
awareness?
Any contribution welcome. Cheers
u feel ur mum's products are ok,
it will be better to get ur friends around you
to taste it first before selling in into the market
