Swimsuit downloads for your iPod or phone
This year, fans of Sports Illustrated's annual swimsuit issue will
have an abundance of choice when it comes to formats for viewing
the bikini-clad supermodels.
In addition to the magazine, which appears on newsstands tomorrow,
and on the Web site at Sportsillustrated.com, fans will also be
able to purchase any of eight specially produced videos from
iTunes.com, Apple Computer's online store, for $1.99 each, or
download content to a cell phone or to a handheld device, through a
partnership Sports Illustrated has made with American Greetings
Interactive.
Mark Ford, the president and publisher of Sports Illustrated,
estimates that newsstand sales of the issue will be around 1.5
million copies, which, when added to the 3.3 million subscribers,
is a paid readership of 4.8 million. Ford said that 60 million
people or so would read the issue, however, making it the most
widely read single issue of any magazine in the world. The swimsuit
issue sells for $5.99, compared with the magazine's regular price
of $3.50.