Mediacorp
Online Broadband TV
MediaCorp starts online broadband TV trial
run
By Valarie Tan, Channel NewsAsia
SINGAPORE : If you missed your favourite MediaCorp TV programme,
you can now view them online, whenever you like.
This is all thanks to a new online subscription-based,
video-on-demand service.
There is a new way to watch your favourite MediaCorp TV comedy or
drama.
MediaCorp Online Broadband TV is a video-on-demand service for
viewers to control what, when and where they want to watch their
favourite shows from all MediaCorp TV free-to-air channels.
The online database stores programmes from the last two weeks, and
even includes never-seen-before programme footages and clips of
MediaCorp artistes.
Mr Chang Long Jong, Deputy Group CEO of MediaCorp TV, said: "This
is one way for us to cater to the increasing demand of our viewers
for control in choice basically. We want to also enable our viewers
to be able to enjoy our content at the time they like, whether it
is day or night. And really, this is a very good way we feel to
build our strong viewer loyalty.
"Over time, we also want to take the lead in the area of
video-on-demand online. In the near future, we are also planning a
lot of new services on this vehicle. For example, even premiering
some new shows on the platform first.
"We are also looking at the possibility of making available some
old titles that have been favourites among the viewers so that they
can enjoy the shows again."
Besides programmes produced by MediaCorp TV, there are plans to put
acquired titles like 'Desperate Housewives' online a day after its
telecast.
Targeted at tech-savvy youths and adults in Singapore, MediaCorp TV
says the service will be made very affordable, and is expected to
be lower than what the market is currently charging for VCD and DVD
rentals on a per title basis.
The first 2,000 viewers to sign now will get a month-long free
trial for unlimited viewing.
MediaCorp Online Broadband TV will be officially launched in the
middle of this year. - CNA/de
