To boost the iconic design profile of one of its leading
cigarette brands, BAT International has unveiled an 18ct
white gold pack of Lucky Strike for display at major
airports throughout 2006.
The one-off pack, studded with a single large diamond and a ruby,
is valued at an estimated US$100,000. It will be touring
major international airports throughout the year, including
Frankfurt in September, Düsseldorf in November and Munich in
December.
Lucky Strike's iconic logo has always been an inspiration for
artists and designers from Raymond Loewy, who recreated the bull's
eye as we know it today, to others such as Keith Haring, Richard
Blake, Stuart Davies and Mel Ramos, BAT International said.
A series of limited-edition packs based on the design will be
launched for exclusive sale at selected European airports.
The 18ct white gold pack was created by Spanish design duo El
Ultimo Grito and goldsmiths Richard Fox Associates.
The Jump