Ok. thanks 
1) So concentrated naoh should be used to generate the phenoxide
ion?
2) Can the explanation be used to explain why the ph of mgcl2 in
water is 6.5 instead of 1?
3) I read cs toh’s guide book and there is a phrase ”__ more
susceptible to electrophilic attack” I thought nucleophiles are the
horny guys that will attck, not the electrophiles?
Q1. When reacting with acyl halides, phenol is sufficient. You only
need to deprotonate phenol if you want to react with less feminine
(electrophilic) species such as alkyl halides (aka
halogenoalkanes).
Q2. Yes. Al3+ is more acidic compared to Mg2+, because Al3+ has
a significantly higher charge density, which means that it is more
strongly electron-withdrawing by induction, and withdraws electron
density more strongly from the water ligands, weakening the OH
bonds of the water ligands, allowing protons to dissociate more
readily (as the proton dissociation enthalpy becomes less
endothermic).
Q3. In terms of mechanism, only nucleophiles
(guys) have the balls to attack electrophiles (girls), 100% of the
time, no exception (whether it is nucleophilic addition or
electrophilic addition, it is still the nucleophile attacking the
electrophile). The curved (or curly) arrows in a mechanism,
illustrates the nucleophiles shooting out its balls (either a lone
pair for OH- CN- Cl- nucleophiles, or pi bond for alkene and
benzene nucleophiles) to form a new dative bond with the
electrophile. In terms of wording, you can exercise a degree
of flexibility and use both terms "nucleophilic attack"
and "electrophilic attack", the latter term (as used by CS
Toh) really meaning "reacting with the electrophile", or "the
electrophile kena attack by".