Look for positive formal charges (eg. on N of the NO2 group) or positive partial charges (eg. on C of
COOH group) to identify electron withdrawing
by induction effect (and where possible because of pi bonds
present, eg. NO2 group, electron withdrawing
by resonance effect as well).
Look for lone pairs which may be delocalized into the benzene
ring by resonance; a resonance contributor sees a lone pair (on the
atom bonded to the benzene ring) becoming a pi bond with the
benzene ring, with a negative formal charge spread out over the
ortho and para C atoms of the benzene ring. Viewed from another
perspective, we say for instance, that the p orbitals of the
halogen (eg. chlorine of chlorobenzene) overlaps with the pi
orbitals of the benzene ring, giving the C-X (eg. C-Cl) bond
partial double bond character.
Groups which donate electrons inductively (and/or by
hyperconjugation{1}), as well as groups which donate electrons by
resonance, are both ortho-para directing, though interestingly for
different reasons{2}. Such groups activate the benzene ring towards
electrophilic aromatic substitution, as they donate electrons into
pi system of the benzene ring, making the pi electrons of benzene a
stronger nucleophile.
(Note : {1} and {2} are not required to be understood at ‘A’
levels).
Groups which withdraw electrons by induction or by resonance,
are meta directing, and deactivate the benzene ring against
electrophilic aromatic substitution, as they withdraw electrons
away from the pi system of the benzene ring, making the pi
electrons of benzene a weaker nucleophile.