if u wana avoid the bulky look, then you must have low bodyfat
levels ( higher bodyfat can go on top of muscle and make you look
really big) and train for strength rather than hypertrophy, you
dont need to be big to be strong.
not sure if that answered your question, or if u wanted to make
your muscles look a certain way, eg pec shape. that one is mainly
genetics, though u can try isolations to target specific areas once
you have a decent amount of overall muscle mass.