DHL, the world’s leading express and logistics company,
has signed a contract to become the Official Logistics Partner of
Manchester United. DHL will undertake a range of logistics services
on behalf of the club over three years.
The contract provides the opportunity for a wide range of
integrated business-to-business and consumer marketing activities
and events across many platforms including digital advertising
perimeter boards, matchday programme, club website and selected
events at Old Trafford.
In addition, DHL will work with the Manchester United Foundation
in the development of a series of programmes to improve the lives
of vulnerable young people in our local communities. More detail on
the specific initiatives will follow in the coming months.
David Wilson, Senior Vice President Sales, DHL Express (Europe)
said: “This agreement adds another world-class property to our
wider portfolio of global logistics partnerships. Teaming up with
prestigious partners such as Manchester United reflects our ability
to provide unparalleled logistics services for quality-focused
customers across the industry.”
Phil Couchman, Chief Executive Officer, DHL Express (UK and
Ireland), added: “By partnering with Manchester United we have
teamed up with a brand whose international footprint mirrors our
own. A major part of our business is to help businesses grow by
offering them an efficient and effective international offer. The
way that Manchester United has grown from humble beginnings formed
by a group of railway workers into a worldwide brand with 333
million followers shows how small businesses can emerge into world
leaders.”
Reds' Chief Executive, David Gill, is delighted to announce the
deal. “DHL are a globally recognised organisation and their
commitment to excellence and high standards makes them an ideal
partner for Manchester United," he said. "I’m delighted to welcome
them to our family of sponsors and look forward to the
opportunities this partnership will create.”
United Commercial Director, Richard Arnold added: “This deal
underlines the continuing global strength of Manchester United. DHL
are a like minded global brand with a track record in sports
sponsorship and a strong presence in many of our key territories
around the world. We're excited at the opportunities this
partnership will create for DHL and our fans around the world.”