Turkish Airlines, Europe's fourth-largest carrier by
passenger numbers has become Manchester United’s latest commercial
partner.
As the team’s official carrier, Turkish Airlines will transport the
Club’s players and officials to relevant matches, tournaments and
training camps.
Welcoming the deal, David Gill said:
“We are delighted to have secured a long term partnership with
Turkish Airlines. This deal is yet another indication of the global
appeal of Manchester United and we are very pleased to welcome them
to the Club.”
Richard Arnold, MU Director of Commercial, added:
“We are really looking forward to working with Turkish
Airlines. We have been very impressed by their ambition and
the creative marketing strategy they are developing for the
relationship.”
Hamdi Topçu, the chairman of Turkish Airlines Inc., said:
“Turkish Airlines places great importance on this sponsorship
deal and I have the utmost confidence that the partnership will
make a great contribution to Turkish Airlines' brand value.
“Turkish Airlines is very pleased to be nominated as the official
carrier of one of the most reputable football teams in the world
and I believe that the partnership will be of benefit to both
parties.”
More sponsorship = more money. 