Revenue: Manchester United are one of the
world's biggest sports brands
The three-year contract comes hot on the heels of
similar contracts with Saudi Telecom, Seoul Metropolitan Government
and Budweiser.
The deal proves how valuable the United brand has become, even
during a worldwide economic slump which has seen West Ham's shirt
sponsor XL go into administration and United's shirt sponsors AIG
effectively bought out by the US government.
While some critical fans vehemently opposed to the Glazer family
ownership will continue to insist United's finances are precarious,
club officials will point to increased sponsorship as evidence to
the contrary.
"We are delighted to welcome such a prestigious partner as
Hublot to the Manchester United family," said chief executive David
Gill.
"Their reputation for excellence and innovation makes them a
fitting and exciting sponsor for the club.
"Sir Alex (Ferguson) is known as a stickler for timekeeping,
both on and off the pitch, now we have a partner that shares his
passion."