The price isn't right for Reds
Stuart Brennan
15/ 5/2007
MANCHESTER United's ticket price increases are more than FOUR TIMES
bigger than the club originally intended, according to documents
leaked to the Manchester Evening News.
And the fact that the Glazer family has ripped up its initial plan
to peg back prices this summer has been slammed as a cynical
attempt to cash in on the club's success this season.
The documents also indicate that this year's whopping increases
will not be the last, as the club has stated that it intends to
`maximise revenue generated through ticket prices and enhanced
stadium facility.'
That indicates that prices will continue to rise until empty seats
begin to appear at Old Trafford.
Last summer, the Glazer family was only intending to put prices up
by 2.5 per cent this year, after introducing a huge hike of 12.5
per cent in their first year of ownership.
But the family ignored that business plan and instead came up with
an average increase of more than 10 per cent with prices in some
areas of the ground rising as high as 14 per cent.
That increase ignored calls from supporters' groups, MPs and other
bodies within the game for the huge influx of money from the
Premier League's bumper overseas TV rights deal to be used to peg
back ticket prices.
Inundated
The Manchester Evening News has been inundated with emails, letters
and phone calls from supporters outraged by the increases, many
long-term fans saying they can no longer afford the price,
especially as season ticket prices now include automatic entry in
the the cup ticket scheme which could cost fans up to £250 more a
season.
But the United Supporters' Trust, MUST, believes the Glazers are
playing a dangerous game by toying with fan loyalty.
A spokesman for the group said: "Many of our members have
complained about these huge price rises for the third season
running. Paying another 14% on top of last year's rise will prevent
many of them from renewing their season tickets.
"If you add on to that the cost of the compulsory automatic cup
scheme, which could be £250 a year or more, going to Old Trafford
is becoming unaffordable for many traditional supporters.
"There is also resentment about the way their love and loyalty
towards the club is being exploited under the Glazers' ownership
when the club is making so much money out of the new TV deal and
sponsorships.
"It seems clear from these leaked documents that the Glazers
decided that they could get away with higher increases than
originally planned, because Sir Alex has done such a fantastic job
with the team producing the most exciting football at Old Trafford
for years and winning the league in some style.
"From the murmurings we are hearing from United season ticket
holders, the Glazers may well be misjudging just how far they can
push things. They seem not to care about the fans if they can treat
loyal supporters in this way."
Boom
The big price rise comes despite the fact that the club has been
riding on a financial boom, not least from the bumper deal for
overseas TV rights negotiated by the Premier League.
That deal means that United will receive £50m for winning the
league, an increase of £20m on Chelsea's pay-out as champions last
season.
On top of that, the success of the team in exceeding expectations
in the Premiership, Champions League and FA Cup, the £12m windfall
from the Jon Mikel Obi saga and the fact that United were the
lowest net spenders in the Premier League last summer, have all
created unexpected revenue.
United have flown in the face of current football trends, with
Manchester City freezing their prices and clubs such as Bolton and
Blackburn reducing the cost of some tickets. The spiralling cost of
Premiership football has brought a fightback in the game, with the
MEN's own `Make it Fair for Fans' campaign receiving widespread
backing, including from sports minister Richard Caborn, PFA head
Gordon Taylor and England boss Steve McClaren.
Asked to comment on the contents of the document and on the
discontent among many fans over the price rises, a Glazer spokesman
said: "We won't comment on these matters beyond saying that ticket
prices represent excellent value for fans."
A United spokesman followed the same line, adding: "We believe that
the prices we have set reflect not only demand for tickets at Old
Trafford but also represents good value in the context of Premier
League football."
http://www.manchestereveningnews.co.uk/sport/football/manchester_united/s/1006/1006992_the_price_isnt_right_for_reds.html