Bra builder brings out big guns to make mountains out of
mole hills
Now that the rainy season is over, summer's here for sure. But the
fashion front brings some alarming news likely to get Japanese
women feeling a little flat, according to Shukan Shincho
(8/10).
"This summer's fashion is going to be wearing blouses with
revealing tops that leave very little to the imagination and are
bound to emphasize cleavage," a fashion magazine editor tells
Shukan Shincho.
"Lingerie companies are working their hardest to come up with bras
that are really going to show off women's cleavage."
Which may all be very well, except for one minor factor. When it
comes to busts, the weekly says the vast majority of women in this
country are themselves, well, bust.
That's where undergarment maker Studio Five Corp., one of Japan's
biggest bra brokers, comes in.
Normally, when bras are made, a C-cup is regarded as the standard
size. Designs and shapes are changed according to whether their
contents will be larger or smaller than a C-cup.
Studio Five has taken Japan's local conditions into account and is
boasting that it has become the first company to come up with a
design exclusively for A-cup women.
Studio Five's revolutionary design is supposed to guarantee that
women will have underwear that fits them properly, but also makes
them seem to have a more bountiful bosom.
"Actually, A-cup is said to be the most common bra size for
Japanese women. Nearly all of them buy bras a size bigger and then
fill them out with pads," a Studio Five spokesman tells Shukan
Shincho.
"We figured that if women were doing that, we may as well start
making an A-cup bra that gives a more voluminous look in the first
place."