-They cannot even categorise the bikes properly, from what i
see.
-In the mtb category,I doubt even one of them is off road capable,
probably some parts will end up kaput even after only one ride in
any of the local trails here, price wise? Those supermarkets are
selling em' at lower prices, go see any carrefour or giant advert
in the newspapers and compare.
-The whole website is an eyesore, with its various and many
mistakes, i think they sell their products even before doing any
real research.. 
