Alfie Hincks, 47, asked a court to revoke a decision giving the
Reds exclusive use of the city landmark as a trademark

An Everton fan has lost his battle against Liverpool Football Club
over its ownership of the Liver Bird copyright.
Alfie Hincks, 47, asked a court to revoke a decision giving the
Reds exclusive use of the city landmark as a trade mark.
He claims the iconic Liver Bird is a symbol for the whole city, not
just one of its football clubs.
Mr Hincks, who runs a maritime training company, said: “I was
absolutely convinced that with the amount of evidence we had sent
in and the amount of information they had we would persuade them it
was a symbol of our city.”
He was appealing a 2010 decision of the Trade Marks and Designs
Registration Office of the European Union.
But a judgement has now found in favour of the Anfield club once
again.
However Mr Hinks, from Fazakerley, vows to continue his fight by
enlisting the help of the great-grandson of Carl Bartels – the
German architect who designed the birds on the Royal Liver Building
– in the hope they can prove the trade mark should belong to the
family, not the football club.
He added: “I was born and bred in this city and grew up with the
Liver Bird and what it means to the people of the city.”
The judgement states that Mr Hincks did not submit enough evidence
for his request.