Voukefala, from the city of Larissa, will have the Soula
establishment advertised on their pink shirts for the rest of the
season.
‘The proposal was made strictly for economic reasons,’ Voukefala
president Giannis Batziolas told NovaSport FM radio station.
‘As soon as the offer was made, we couldn't turn it down.’
He stressed that the firm is ‘a legal enterprise valued at two
million euros (£1.6million)’.
In making those comments, Batziolas was maybe sensing the kind
of opposition which put an end to plans for a major Australian
Rules football club to pen a sponsorship deal with a brothel in
2010.
The agreement was shelved after St Kilda City bowed to pressure
from the league’s ruling body.
The Greek side is not the first to have gone down this route,
though.
In 2007, the Italian fourth-tier football team Trento Calcio
1921 agreed a sponsorship deal with an Austrian brothel – leading
to outrage that the official club website linked through to their
sponsor’s site, complete with explicit photos of the Casa Bianca
employees.
Voukefala’s players put any negative thoughts to the back of
their minds when they heard news of the agreement.
‘When we announced to the players that our sponsor would be a
brothel, they wanted to know about bonuses,’ joked Batziolas.