StarHub unveils Euro 2012 pricing
SINGAPORE: S$58.85 —— that is the price early—bird
subscribers will pay for the UEFA Euro 2012 matches, said StarHub,
the official broadcaster of the competition.
The Pay—Per—View pack is the first piece of exclusive content
acquired since the Cross—Carriage measure was introduced by the
Media Development Authority (MDA) on 12 March 2010.
This means SingTel’s mio TV will also be showing the
matches.
StarHub will offer all 31 matches live.
Those who subscribe later —— from 1 May —— will pay a higher
price of S$69.55.
The prices are more than double of the last Euro championships
in 2008.
StarHub said the increase is due to higher content costs.
mio TV customers can contact StarHub to sign up and pay the same
price.
MDA said government intervention is not to address pricing, but
to give customers more choices.
Consumers will not require multiple set top boxes or switch
pay—TV retailers to enjoy exclusive content.
