New approach: Spurs will wear shirts with different
sponsors in league and cup
Tottenham
have today announced a new
£20million shirt sponsorship deal with leading software
infrastructure company Autonomy and could double their income
further by landing a similar deal for the club's cup
games.
In an innovative move by the north London club, Spurs will wear
shirts with different sponsors for their Barclays Premier League
games and for cup matches.
The two-year deal with Autonomy, a global leader in
infrastructure software for enterprise, is for Barclays Premier
League matches and worth around £20m over the period.
Spurs are still searching for a shirt sponsor for their cup
competitions but Autonomy have become only the fifth brand ever to
appear on the club's shirt.
FTSE 100 listed company, Autonomy is the UK's largest, pure
software company, with over 20,000 global customers and offices
worldwide.
'We are delighted to have Autonomy as our new global partner,'
said Spurs chairman Daniel Levy.
The move to split the shirt sponsorship between league matches
and cup competitions is understood to have been Levy's idea and the
club are now in discussions with several brands as they search for
a single sponsor for shirts worn in the FA Cup, League Cup and
European competitions.
The new Autonomy-sponsored shirts will be worn for the first
time during Tottenham's USA Tour when they play San Jose
Earthquakes on July 17.