The Dubai-owned airline Emirates has announced
a 60m-euro (£52m, $82m) sponsorship deal with AC
Milan.
The four-year deal, due to begin in July, will see Emirates
become Serie A team AC Milan's shirt sponsor in place of the
Austrian betting company BWin.
Emirates already sponsors several football teams including Paris
Saint Germain, Hamburg and Arsenal.
The airline has a pre-existing sponsorship deal with AC Milan
that does not include shirt sponsorship.
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Speaking to reporters on Friday, AC Milan's vice president
Adriano Galliani said the £52m deal could eventually be worth even
more to the club if results on the field go its way.
Milan also has a sponsorship deal with German sports kit maker
Adidas until June 2017.
The deal is the latest investment in football by the airline,
which is state-owned.
Its sponsorship agreement with Arsenal in 2004 was the biggest
in English football history - worth in excess of £100m to the
London club.
bbc
