Up for cups:
Models display Real Madrid's new range of branded
underwear
Barcelona may reign in
Spain when it comes to the Beautiful Game on the
pitch.
But rivals Real Madrid have
taken the battle to a different front by designing a sexy range of
underwear.
No longer will fans have to be
content with a replica jersey, scarf, mug or key-ring, suporters
will soon be able to buy boxer shorts, slips, bras and
knickers.
The next time you see
Cristiano Ronaldo pictured in his underpants, look out for the
iconic badge of Los Merengues.
The range, made by
Valencia-based textile company Little Kiss, is not due to hit
shelves till March, but pictures have been leaked to Madrid
newspaper Marca.
Taking football into the
bedroom is yet another way for the club to cement their place as
one of the most commercially successful sports clubs in the
world.
Madrid pushed Manchester United
into second place in the annual
Deloitte Football Money League in the 2004-05 season and has
maintained the top place ever since.
The club's marketing revenues
from sales of souvenir jerseys and other objects bearing their
badge account for more than £90million of their annual budget of
over £360m.
Appeal: Real Madrid unveil world record signing
Cristiano Ronaldo in July
