The publicity-savvy mum-to-be has made the surprising decision
because she wants their child to be kept OUT of the spotlight
completely.
England striker Wayne and his wife, both 23, received the
massive offer for the first snaps of the tot - due later this month
- from the same magazine that forked out £2.5million to cover their
June wedding.
But Coleen has insisted to Wayne that she wants their first
child kept out of the public glare - and not plastered all over
magazines like them.
Last night, a friend of the frequently-snapped pair told us:
"Coleen is driving this. She wants the little one to have a normal
upbringing and so she's decided to turn down the deal.
"It's part of her beliefs and her ideals."
Coleen is estimated to be worth £8 million through her TV show
Coleen's Real Women, magazine column and perfume and jewellery
range.
Last night Coleen's spokesman confirmed: "There are no bids
being accepted - there won't be any picture deals."