Liverpool are confident of
quickly finding a big-money shirt sponsor to replace Carlsberg.
The lager brand are not expected to renew their 17-year
association with the club when their £8million-a-year deal expires
at the end of the season, especially with Liverpool looking to
almost double the price to £15m a year and Carlsberg's exclusive
negotiating period having finished, says the Daily
Mail.
London-based international banking giants Standard Chartered,
who just lost out to insurance broker Aon for Manchester United's
shirt deal, are already the leading candidates for the Liverpool
kit.
