The former Chelsea man, who has experience in Spain from his
time at Barcelona working as a translator as well as Portgual and
England, thinks football in Italy is being shunned by the other
major leagues.
"Italian football is not liked by the rest of the world, even
though it doesn't seem like it," said Mourinho at a meeting in
Coverciano as reported by Tuttosport.
"I feel like one of you. My family in Portugal has to wait until
midnight to see a game in Serie A where as at seven they can watch
a poor game like Getafe against Valladolid.
"All the leagues are difficult as is winning, even if a coach is
good. We Portuguese are like Italians. It's very important to win a
game, even if it comes in the 89 minute without playing well.
"Italian football is difficult, this is true. The coach needs to
prepare the team very well.
"However, as a coach I think it's brilliant, spectacular. I made
four changes against Genoa and they adapted every time.
"I am interested in Italian football as a product, but people
abroad don't like it - especially in Asia where it's not sold very
much.
"We have to improve upon this in future."
The coach was speaking at the Panchina d'Oro awards where,
ironically, clubless coach Roberto Mancini scooped the prize.
Mourinho will be hoping he wins it next year.