The London side has struck a deal with the sports arm of
Creative Artists Agency, a group that represents showbiz
heavyweights such as George Clooney, Julia Roberts and Tom
Cruise.
CAA Sports will be involved in areas of corporate partnership
development, stadium development, athlete marketing, branding,
touring, and corporate social responsibility.
CAA's fast-growing sports division was behind the deal that
brought David Beckham to Los Angeles Galaxy.
Other names on its books include basketballer Allen Iverson and
ice hockey's Sergei Fedorov.
Chelsea chief executive Peter Kenyon said: "Chelsea is delighted
to be partnering with CAA Sports. (CAA) has unparalleled experience
across a whole variety of areas that appeals to Chelsea.
"Together we can build on Chelsea's global business reputation,
its unique position as the only soccer club in the centre of
London, our talent, and our desire to be seen also as a force for
good in our local community and around the world."
CAA said that Chelsea's international make-up - the squad
contains 23 national team players from 14 different countries -
gave the brand global appeal.
"Beyond their excellence on the field, Chelsea is renowned for
its storied history, distinguished reputation, and passionate
commitment to the community," said Howard Nuchow, co-head of CAA
Sports.
He added: "We look forward to helping Chelsea FC build upon this
tremendous legacy and widespread popularity to create new
opportunities worldwide."