England's dominance of the European game has been
confirmed by eight Barclays Premier League clubs being ranked in
the top 20 of the continent's football brands.
Manchester United, Arsenal, Chelsea and Liverpool have all
progressed to the last eight of the Champions League, and the 'Top
Four' have been joined by Tottenham, Newcastle, West Ham and
Manchester City in the list published in Champions
magazine.
Real Madrid isEurope's most valuable football brand worth a
total of £271million which is an increase of 7 per cent on last
year.
Independent consultancy experts Brand Finance have used 'market
share, market growth and company financials' to draw up the list.
The top five, Real Madrid, Manchester United, Barcelona, Chelsea
and Liverpool top the £1billion mark.
The full list is:
1) Real Madrid - £271m
2) Manchester United
- £264m
3) Barcelona - £215m
4) Arsenal -
£201m
5) Chelsea -
£184m
6) Liverpool -
£165m
7) Bayern Munich - £147m
8) Milan - £134m
9) Juventus - £95m
10) Internazionale - £84m
11) Tottenham -
£81m
12) Roma - £59m
13) Newcastle United
- £55m
14) Hamburg - £52m
15) Schalke 04 - £48m
16) Lyon - £48m
17) Benfica - £44m
18) West Ham -
£41m
19) Celtic - £36m
20) Manchester City
- £33m
The study also breaks down the different stream of revenue for
the top clubs. AC Milan tops the broadcasting revenue table with
£103 followed by Real Madrird (£90m), Internationale (£86m),
Barcelona (£72m) and Roma (£70m).
Arsenal lead the matchday revenues with £103m followed by
Manchester United (£93m), Chelsea (£74m), Barcelona, (£60m) and
Real Madrid (£54m).
Champions magazine editor, Paul Simpson said: “The fact
that there are eight Premiership sides in the top 20 underlines the
financial and marketing clout of English football. Such enduring
strength is one of the reasons that, with four Premiership sides in
the last eight of the UEFA Champions League, we look odds on to
have an English team reach the final for the fourth season in a
row.
"The relative failure of many Italian and German clubs to
exploit the power of their brand is one of the reasons they are
finding it harder to compete in Europe."