Real hold best value
Before Arsenal get too uppity, though, a survey by BBDO Consulting
has calculated the brand value of Europes football clubs and the
top two places are a lockout for Spain. Although the values are
little more than a marketing exercise, they demonstrate what the
accountants think.
Real Madrid are top, valued at a shade more than 1 billion (about
£696 million), with Barcelona second at 948 million. Manchester
United are third with a notional value of 922 million, followed by
Chelsea at 828 million, although these calculations were before
the José Mourinho debacle.
Arsenal come in eighth at 712 million and Liverpool are tenth,
with their brand value calculated at 645 million.
