Chelsea Football Club is going to Disneyland
Chelsea Football Club and the entertainment giant Walt Disney Co.
have aligned themselves under a four-year marketing and promotion
deal, it was announced on Saturday.
England's Chelsea Football Club and the entertainment giant Walt
Disney Co. have aligned themselves under a four-year marketing and
promotion deal, it was announced on Saturday.
The partnership with Disney's Wide World of Sports was announced at
a news conference before Saturday's friendly match between Chelsea
and Club America.
Under the terms of the contract, Chelsea becomes the official
professional soccer club of Disney's Wide World of Sports and the
presenting sponsor of the Disney Soccer Showcase Series.
"This partnership is groundbreaking for both sides," Chelsea
spokesman Paul Smith said. "Chelsea is delighted to be partnering
with Disney on this second project, following the sponsorship of
today's game."
As a result, Chelsea will be associated with the top youth soccer
event destination, Disney's Wide World of Sports Complex, and the
No. 1 youth event in the United States, Disney's Soccer
Showcase.
Chelsea, widely regarded as one of the world's most famous soccer
clubs, will join the NFL's Tampa Bay Buccaneers, Major League
Baseball's Atlanta Braves and the NBA's Orlando Magic, among other
organizations, who have trained at Disney's sports
