DAVID BECKHAM made a staggering £315million for Real Madrid
during his four years in Spain. The England star, who has just
joined LA Galaxy, cost the Spanish champs £25.5m when he signed
from Manchester United. But they immediately doubled their outlay
from the sale of an astonishing one million Beckham shirts inside
six months.
Real marketing director Jose Sanchez said: In four years that
Beckham played in Madrid we have generated more than 440 million
euros in marketing and commercial activities.
In that time, profits from merchandising increased by 137 per
cent. The amazing figures do not even take into account the £115m
which winning the Spanish title is worth. The huge profit justifies
the Galactico policy of former president Florentino Perez, who also
lured Zidane, Ronaldo, Figo and Roberto Carlos to the
Bernabeu.
LA Galaxy hope for a similar windfall after handing Beckham a £130m
deal. Beckham, 32, has a £10m-a-year contract with adidas, while
other major deals are worth at least £11m a year.
