The Royal Bank
of Scotland Recognised For Best Credit Card
Initiative
Press Release News for : RBS Singapore 22-Jan-09
The Royal Bank of Scotland Group (RBS) has won the "Best Credit
Card Initiative in Asia" category at the Asian Banking and Finance
Retail Banking 2009 Awards Ceremony, held in Singapore on 21
January 2009. This prestigious award recognises RBS's Switch
Platinum Card for its innovative proposition and offering of
unparallel financial value and convenience to cardholders.
Rowena Everson, Editor at Asian Banking and Finance, a leading
industry publication in the region, and one of the judges of the
Award, commented on the win: RBS's Switch Platinum Card impresses
us with its broad range of unrestricted financial benefits such as
0% instalment payments at all merchants.
The card's well-targeted marketing has a winning combination that
mixes desire with good cost sensitive promotions.
Pamela Tan, Head of Consumer Finance at RBS Singapore, said:
"The Singapore team is delighted to have won this award. RBS's
Switch Card, launched in July 2008, focuses on offering real
financial value by providing benefits that will allow our clients
to enjoy more savings and flexibility in financing their purchases,
beyond simply lifestyle benefits."
RBS's Switch Platinum Card offers an array of cost-saving
benefits including a low interest rate of 18% per
annum, permanent
waiver of annual membership fee, free cash advance service
on automated teller machines, and 0% instalment payment plan for
large ticket purchases at all merchants. It also gave
cardholders access to exclusive sporting events like the world's
first night Formula One race in Singapore and UEFA European
Championship in Switzerland.
Ajay Mathur, Head of Retail Banking Singapore, added: "This
award is an acknowledgement of the bank's success in developing
innovative and competitive banking products. Going forward, we will
continue to focus on creating differentiated consumer finance
products that offers unparallel value and benefits in different
market environment for targeted client segments.
RBS has a presence in 15 countries across Asia, with a total of 171
retail branches. In Singapore, the bank's Retail Banking business
focuses on providing tailored wealth management services to the
mass affluent group of clients and segment-targeted consumer
finance products. RBS Singapore has five Royal Preferred Banking
Centres and a network of over 110 automated teller machines under
the ATM5 network.
Press Enquiries
www.rbs.com.sg/consumer/pages/products/credit_cards/credit_cards.htm