·Bank BMG signed a sponsorship contract, comprehending the use of
Romario's image.
·Reebok created a jersey especially for the moment when the striker
hits 1,000th goal.
·However, Romario did not get to score one single time in an
eight-goal match.
RIO DE JANEIRO, April 12 -- Romario's failure to score his 1,000th
goal after four matches may represent the end of ambitious
commercial effort.
Bank BMG signed a sponsorship contract with Romario's team Vasco,
valid up to the end of Rio de Janeiro State League, comprehending
the use of Romario's image.
Additionally, U.K. footwear manufacturer Reebok, which supplies
Vasco with sports apparel, created a jersey especially for the
moment when the striker hits the goal for the 1,000th time.
Vasco played on Wednesday Botafogo for a place in the State League
final.
Reebok announced that sportswear stores all over the country had
units of the jersey on sale for suggested price of 159 reals (78
U.S. dollars) on the next day.
However, Romario did not get to score one single time in an
eight-goal match, in which his team accounted for half of the
goals.
Vasco got eliminated from the League, as well as from the Brazil
Cup, and such sponsorships are threatened not to live up to Vascos
next game.
The team will only play again one month from Wednesday, for the
Brazilian League, which has not even started yet.
Meanwhile, other teams are demonstrating interest in hiring the
player. Club Flamengo stated on Thursday that a proposal will be
made.
If Flamengo accomplishes its aims, BMG and Reebok will have
definitely wasted their money, and losses will be inevitable
anyway.
