The SOLUTION to your problem, is in the quote above, and here is
what it means...
"Nobody who bought a drill, actually wanted a drill." - You didn't
buy
your MLM business because you wanted an MLM business.
"They wanted a hole." - You want more money, time, etc...
"Therefore, if you want to sell drills, you should advertise
information about making
holes – NOT information about drills!" - People don't want your
biz, and don't like to
be sold (they like to buy!).
So the best way to get them to buy your drill (your biz), is to
sell them information on
how to successfully create a hole (reach their goal).
In other words, you want to get your prospects to sell themselves
on using your
opportunity as the tool with which to accomplish their goals.
The best way to do that, is to market and sell inexpensive
information on how to drill a
hole, faster, easier, and cheaper. After all, people would rather
spend $20 to learn how
to successfully do something, instead of $200 on a tool they are
unsure about, and
have never really used before.
Now, inside that inexpensive manual, you recommend using your
drill, as the best
possible way to create a hole! Now you're out of the picture. It is
just them, selling
themselves through the info contained in the book!
Get it!? Good!
Here's the deal...
People would rather learn how to do something, than actually do
it.
Most people are lazy.
