Hi all,
With regards to all the negative feedback on mlm, I intensively
did a research on this way of marketing and how it was abused over
the years.
I have to admit mlm is a double edged sword. Use it correctly,
you can achieve high income levels in short time, use it wrongly,
all your friends and relatives will avoid you.
Have you ever thought that insurance is also a form of mlm? They
recruit people, these people sell to their friends and relatives
and then promote up. Some of the agents buy the plans themselves
when they are agents, hence they promote. Isn't this similar to
buying a plan to promote yourself like other mlm companies.
Sincerely speaking, I think there is nothing wrong with mlm, as
long as the product is worth the value and authentic. Just like an
insurance plan, you won't doubt the plan at all even if your cousin
phone you up to buy a insurance plan. You know it's not a scam
(sadly insurance companies are not that good now after the fall of
AIG). So mlm is just a way of marketing just like advertising, cold
calling or even set up shops and pull people along the
streets(california fitness sales marketing). It is just a way of
marketing like facebook that uses your personal connections. Even
though network marketing is a form of marketing, I sincerely
disagree if a company only use network marketing to market it's
product. It should be only the initiator of the company marketing
techniques that allow a huge bunch of people to use the product and
feedback it works. All in all, I am trying to conclude that network
marketing is just a form of marketing for a company and shouldn't
be the only way , however most probably should be the 1st way to
kick start the company. In addition, it boils down to the products
sold. Must be feasible , authentic.
Nextt issue I want to address. Have you thought what kind of
products are suitable for mlm? Investment, insurance , health? I
did a research, basically any form of investment products that is
mlm may fall into the ponzi scheme as long as the returns are too
much. Meaning any mlm schemes that enable you to get cash over your
investments are likely to fall under the ponzi trap. Only those
that sell pure products are good , just like insurance(nevertheless
insurance is abit investment, i talking about just pure insurance).
So I found out that health products , or products that every person
need to use in his life are suitable for mlm. Hence the reason why
alot of mlm companies are health products.
All in all, mlm must be used ethically and correctly before the
wrong perception of it can be changed. No trickery to pull in
customers and just benefits are presented. Furthermore the cold
market must be an alternative source to pull in customers , as your
personal market will dry up one day. And that depends on what the
company does, eg many branches located at high traffic areas,
product demostration on the spot, company future directions on
using mlm and whether the product really works!
erm...pardon me for asking..
your objective of starting this thread is??
>> discussion of mlm and the problems??
or
>> looking for ex-mlm agents to start new companies /
talent scouting like what others have done???
if it's the latter, got any good lobang, can tell me, i'm always
interested and welcome new ideas and concepts.