Singapore will be wearing their new Nike jerseys this Saturday I
think.
Just do it Lions, says global sports
icon Nike
FAS President A/P Ho Peng Kee (left), with Lions Indra Sahdan, Aide
Iskandar and Shi Jiayi, who are wearing the new away jersey, home
jersey and training jersey respectively.
In a media briefing at the Jalan Besar Stadium on Tuesday, the
Football Association of Singapore (FAS) and Tiger Beer announced
their five year strategic partnership with global sports brand
Nike.
The partnership, effective immediately, starts with Nike kitting
the Singapore National Team, Under-23, Under-21 and Young Lions
with their home, away and training outfits.
The deal also extends to all teams and academies under the FAS
umbrella over the five year period.
Associate Professor Ho Peng Kee, President of the FAS says: "The
FAS is delighted to welcome Nike as our partner. The strategic
alliance will give us the opportunity to leverage the resources,
experience and network of global sports icon Nike and the world
acclaimed Tiger Beer."
"We are confident that this partnership will play a key role in the
Singapore football roadmap."
Mr Erik van Vulpen, Assistant General Manager of Marketing at Asia
Pacific Breweries Singapore, said, We are very pleased to welcome
Nike on board as the National Teams apparel sponsor and to join
Tiger Beer and the FAS in a tripartite partnership to support local
football and the Singapore Lions. Tiger Beer has been a passionate
supporter of local football for over 10 years and we maintain our
long-term goal to nurture the love for the sport in Singapore and
help raise our standard of the game."
Meanwhile, Singapore captain Aide Iskandar describes the deal as a
"timely boost" ahead of the Lions opening Asean Football
Championship match against Vietnam.
Donning the new all-blue home kit that the Lions will be wearing on
Saturday, 13 January, he said: "We are honoured that Nike has come
in to be our kit sponsor. Their kits designed with the latest
technology will no doubt to help us perform even better."
"This is a timely boost ahead of the game and will motivate our
players even more. All the players are very excited and looking
forward to Saturdays game. We hope the fans will come out in full
support."
John Soh, Country Director of Nike Singapore, revealed that the
deal was borne out of talks stretching back to 2005 and said that
the brands commitment to a five-year deal spoke volumes about its
long term investment into the local game.
"The partnership underscores out committed efforts to develop local
football, support youth development in the sport and help instill a
winning culture of performance and success," he said.
As part of their campaign to elevate Singapore players to the same
level as other international star players endorsed by Nike such as
Wayne Rooney and Ronaldinho, the first ever Nike Southeast Asia
Just Do It television commerical has already been produced and
features national team forward Indra Sahdan Daud.
