Colorado Rapids have hailed their link-up with Arsenal, stating
their partnership raises the club's 'credibility'.
The Gunners unveiled the exclusive agreement last month and now the
Rapids have revealed how the North Londoners will benefit.
Rapids managing director Jeff Plush believes Arsenal will be able
to reap the rewards of strengthening their global brand in the
lucrative North American market.
"We can give them a beach-head in the United States," explained
Plush.
"We are establishing the Arsenal Centre of Excellence at our
property - and that will be attractive to kids from all over the
United States, who will want to come and train in the Arsenal
way.
"It gives them an advocate for their brand in the United States,
which would be hard to manage by yourselves from London.
"We can certainly give to Arsenal some of our expertise in sports
marketing - we own five teams, a television network and four
venues.
"With them, we are frankly a more credible football club than we
were."