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Brilliance to export 158,000 cars
(Xinhua)
Updated: 2006-12-02 10:03
Brilliance China Auto, a partner of BMW, has clinched China's
largest ever automobile export deal with a German company to sell
158,000 of its Zhonghua cars in Europe over the next five
years.
According to the deal worth 16 billion yuan (2.04 U.S. dollars),
the Shenyang-based company's Zhonghua cars will be distributed in
Germany, the Netherlands, Luxembourg, Belgium, Austria, Switzerland
and Poland through the Bremen-based HSO Auto Trading Company.
It is a breakthrough for the Chinese car-making industry, which is
more commonly associated with exporting low-end models to southeast
Asia, the Middle East and Africa.
Brilliance Auto did not reveal the prices of the exported cars but
Thursday's Beijing News quoted an anonymous insider involved in the
deal as saying that the first batch of the Zhonghua Zunchi cars
were priced between 19,000 euro and 23,000 euro each and the
Zhonghua Junjie cars at between 16,000 euro and 18,000 euro.
The export prices were higher than domestic ones because Brilliance
Auto improved the cars to ensure they met German standards,
including safety and emission standards, said the newspaper report.
However, the cars are still 20 percent cheaper than those of the
same grade on the European market.
