Originally posted by SMRT Buses:
Channel NewsAsia - 1 hour
1 minute ago
[b]All MediaCorp Radio
stations to run 24/7 from 1 Jan
SINGAPORE: From 1 January 2008, all 13 MediaCorp Radio stations
will be transmitting 24/7.
The company said it recognises the growing demand to provide
engaging radio entertainment all day long.
So Capital 95.8, Symphony 92.4, 938LIVE, Ria 89.7 and International
Channel 96.3F are the final five MediaCorp Radio stations to join
the others which are already running 24 hours.
9 out of 10 top stations in Singapore in 2007 belong to MediaCorp
Radio, according to the latest (AC Nielsen Radio Diary) survey
results.
And ratings have been steadily increasing to the current figure of
3,178,000 listeners.
The top 3 stations are Y.E.S 933FM, Love 97.2FM, and Class
95FM.
Rose Tan, Vice President of English Programming, MediaCorp Radio,
said When I used to drive after midnight, after partying I come
back, I listen to the station, and the station goes dead, after
midnight, so what do you do? You either switch to your own music,
or you go to another station and you dont come back again
tomorrow. So it makes very good sense to go 24/7 so that you have
your captured audience and tomorrow morning they go back to you
again.
She added: Singaporeans dont have a tendency to wake up at night
but it is still a service to reach out to the customers, those who
maybe need to study through the night, I hope that they would be
able to find a MediaCorp radio station to keep them company.
CNA/vm[/b]
Looking forward for that soon... 
