As kopi said, a lined box is a good start. Drape the paper
from the back wall of the box to the floor, in order to eliminate
the horizon formed by the joint of the two walls. Make sure
you mount the camera on a tripod. Taking handheld product
shots is the surest way to ruin the photo. Rather than
bouncing flashes, I'd reccomend using a table lamp and bouncing the
light off a white piece of paper. The setup looks something
like this:
With the light being bounced rather than shone directly onto the
subject, you eliminate a lot of shadows and reflections.
Examples of the results:
The slate dial on the first watch is an absolute pain to
photograph because of the way it reflects light, but this setup got
all the details out clearly.
Depending on the light you use, you may have to set your white
balance to tungsten to balance out the yellow light that comes from
the lamp.
You don't need to use a you-beaut camera or any special gear to
do this. The shots above were taken with my old S1IS, and it
did the job just fine.
