Young men
spend more than women shopping online: Survey
SINGAPORE: Young men tend to spend more on online purchases
compared to women, according to press release from Singapore
Polytechnic (SP) on Tuesday (Jan 12).
SP said that a survey of youths between the ages of 15 and 35
found that 50.6 per cent of male respondents reported they spent
more than S$100 per month on online purchases, compared to 41.3 per
cent of female respondents.
The survey was conducted in June 2015 by students from Singapore
Polytechnic's Diploma in Media and Communication (DMC).
In the survey, a total of 20.4 per cent of the 416 female
respondents said they browsed for products and services online
daily, compared to 14.5 per cent of 400 male respondents.
DMC said these results indicated that "while females shop online
more often, it is the men who spend more on online purchases".
The main motivations for shopping online among those surveyed
were to get items or brands that are not available in Singapore, to
access a wider range of items or brands, and convenience.
Privacy also appeared to be a driving factor, especially for
young men. A total of 64 per cent of male respondents and 55 per
cent of female respondents said they shopped online to purchase
items without friends or family knowing, while 61.8 per cent of
male respondents and 54.1 per cent of female respondents said they
shopped online to keep their identities private.
DMC lecturer Ms Clarice Sim, who oversaw the survey, said:
“Singapore youth appreciate being able to shop online for things
without scrutiny from other people."
"Some may have secret buys they want to hide from their friends
or family, such as gifts during special occasions or expensive
items that they want to hide from nagging parents,” she added.
Top purchase categories for young men who responded to the
survey included apparel, technology and movies, while the top
categories for the women were apparel, beauty and travel.
- CNA/mz
