SINGAPORE - The Singapore Sports Hub has appointed SMRT Alpha to
lease and operate 41,000 square metres of commercial retail space
at the Singapore Sports Hub.
SMRT Alpha is a newly formed joint venture between the
subsidiaries of SMRT and NTUC FairPrice, formed to promote
Singapore as a sport and lifestyle hub.
The upcoming retail mall and waterfront area will feature a
variety of indoor and alfresco food and beverage outlets set in an
atmosphere for suburban dining.
There will be a wide-range of options, including cafes,
restaurants, bars, dessert and snack bars.
For shoppers, the mall will offer a range of stores and
amenities, including fashion, accessories, banking services,
entertainment, beauty spas and enrichment centres.
There will also be a FairPrice Xtra hypermarket at the mall.
Chief Executive Officer of the Singapore Sports Hub, Mr Philippe
Collin Delavaud, expressed confidence that SMRT Alpha will be able
to bring their combined expertise and knowledge to the Singapore
Sports Hub.
"Both SMRT and NTUC FairPrice have a proven track record in
reaching out to and bringing the community together," he said.
As part of its transit retail management strategy, SMRT said it
regards this mall operation as an extension to continuously improve
and enhance the experience and convenience of its commuters.
SMRT President and CEO Mr Desmond Kuek said the company is
committed to performing its primary role as a safe and reliable
public transport operator. At the same time, it is proud to be
involved in promoting a sports and lifestyle destination for the
Singapore community.
He said the company has valuable retail experience of its own
through the running of retail spaces in the SMRT network.
"With the Circle Line Stadium station at the doorsteps of the
Singapore Sports Hub, the public can enjoy convenient, quick and
easy travel to this highly iconic venue. The East-West Line's
Kallang station and Circle Line's Dakota and Mountbatten stations
are also nearby, enabling us to bring our transport synergies to
the Singapore Sports Hub," he added.
The Singapore Sports Hub will be opened and fully operational in
April 2014.
