SINGAPORE: A survey on what makes Singaporeans happy
and unhappy has shown that men are happier than women at the
workplace and baby boomers are the country's happiest
people.
The study by Grey Singapore, an integrated marketing
communications agency, was conducted by following the Twitter
conversations, or tweets, of 1,000 Singaporeans.
The study revealed that the overall happiness levels
amongst Singaporeans fell by 8.3 per cent to 44.5 per cent compared
to last year's survey figure of 52.8 per cent, while the number of
unhappy Singaporeans went up to 25.3 per cent from 20.1 per
cent.
The survey showed that the top three things that drew unhappy
tweets from Singaporeans centred on health, work and
products.
Negative tweets were found to be skewed towards females and people
in the 17 to 35 age category.
Work was the second trending topic that caused much unhappiness
amongst Singaporeans.
The survey found that the percentage of women unhappy over work
situations was higher compared to men.
25 per cent of unhappy tweets were from women, compared to only
eight per cent for men.
The survey also said baby boomers achieved the highest net
happiness score of 24.3 per cent in comparison with 17.9 per cent
for the 26 to 35 year old category and 14.6 per cent for the 17 to
25 year old segment.
- CNA/wm
