SINGAPORE : NTUC's year-long fundraising drive to
help the less fortunate is now a step closer to achieving its S$10
million target, with the launch of a new initiative on
Wednesday.
Jointly launched by NTUC FairPrice and NTUC-U Care
Fund, the "Breadwinners - We Care, U Care" campaign aims to raise
one million dollars.
The two-week campaign, which ends on July 5, wants
to help low income workers cope with the rising cost of
living.
For every purchase of FairPrice housebrand bread, S$5 will be
donated to the NTUC-U Care Fund.
The money will then be used to reach out to some 130,000
beneficiaries, through NTUC's U-Care programme.
Seah Kian Peng, CEO of NTUC FairPrice, said: "Well, bread is a very
basic item, very essential item, something that all of us take
every day. It's a fast moving item.
"And the name Breadwinner, it's very easy to remember, and symbolic
and representative of our key objective, which is to recognise the
important role that all breadwinners play, especially breadwinners
from low income families."
- CNA/al
