A PROMOTIONAL campaign and a subscription drive devised by
Singapore Press Holdings (SPH) have won recognition from a
major international newspaper body.
SPH picked up three awards from the International Newsmedia
Marketing Association on Tuesday.
The annual awards - which honour the industry's top marketing
campaigns from the past year - were presented at the Sheraton Hotel
& Towers in New York.
Fashion Season @ Orchard 2010, an integrated campaign which used
print, online and radio ads as well as on-the-ground fashion
events, won the top prize in the Marketing Solutions for
Advertising Clients (for circulation over 300,000) category.
The same campaign also won the third prize in the Marketing
Campaign with the Best Results (for circulation over 300,000)
category. Norwegian classified advertising portal FINN took first
place in this category.
SPH was also awarded the third prize in the Print Subscription
Sales (for circulation over 300,000) category for The Straits Times
"Success Series" campaign.
The New York Times took first place in this category.
The two-month-long "Success Series" campaign, launched in
September last year, used print and online ads to get readers to
subscribe directly to SPH, instead of through vendors.
Readers were guaranteed prizes - ranging from electronic devices
to vacations - upon subscription.
The campaign attracted around 37,000 subscribers, out of whom
almost 10,000 were new.
The 76-year-old awards competition attracted 550 entries from
143 newspapers in 30 countries.
(Taken from The Straits Times, Saturday, May 21 2011, Page B5)