SHOPPERS are happier with Singapore's retail sector, giving it a
higher customer satisfaction score for the second year
straight.
Overall, satisfaction level improved by 2.4 points to 70.6
points this year, the highest score attained by the industry since
2007, when the Customer Satisfaction Index was launched.
Within the retail sector, customers were also more upbeat about
these sub-sectors: motor vehicles jewellery stores, fashion
apparels, furniture stores and supermarkets.
The latest quarterly results was released by the Institute of
Service Excellence (ISES) of the Singapore Management University on
Wednesday.
Ms Caroline Lim, ISES's director, said one reason for the
improved score was that companies were now monitoring the index
closely, 'benchmarking their performance against competitors and
effecting changes to outdo each other'.
The figures for the info-communication sector were also released
on Wednesday, but these showed no significant change.
-- ST