MOMENTS before Health Minister Khaw Boon Wan could knock on the
door of a flat in Woodlands, it opened.
The resident, a voter in Sembawang GRC, had technology to thank
for her apparent prescience. She had been tracking him in real time
on Kampung Sembawang's Facebook page.
A few minutes later, a photograph of her with the minister went
live on the constituency's Facebook site.
Mr Khaw, 58, who is gunning for a third term, said on Sunday
that the presence of social media made the difference between this
and all previous polls.
'How you skilfully integrate new-media campaigning with
old-media campaigning - that is key,' he said.
He added that if one were not tech-savvy and lived where people
were, one would lose out; in areas with more old folk, not being
comfortable with technology was less of a disadvantage.
-- ST