SINGAPOREANS see the need for social campaigns like Clean And
Green Week and Singapore's OK, but some feel worn-out by
'excessiveness', revealed a survey conducted by the National
University of Singapore (NUS).
Out of 200 Singaporeans surveyed, 79 per cent felt that social
campaigns had a place in Singapore, with those aged below 15 years,
as well as those aged 45 to 54 years, feeling strongly about their
importance. The survey also found that those who were more highly
educated were more sceptical about the importance of social
campaigns.
And the type of campaigns that have left an impression?
Cleanliness campaigns such as Clean and Green Week and Speak
Mandarin made an impression on 61.5 per cent of the respondents,
while family-planning campaigns like the Have Three Or More left an
impression on 42 per cent.
About seven in 10 Singaporeans, or 72.5 per cent of respondents,
felt that social campaigns contributed to the country's local
identity, with 70.5 per cent feeling that social campaigns were
necessary.
However, 52 per cent felt that there were too many social
campaigns. More men held this view compared to women.
'Singaporeans generally wanted campaigns that centred on
universal values such as courtesy and politeness as opposed to
those such as eradicating global poverty,' the NUS said in a
statement on Monday. 'Other campaigns of interest include those
that enrich the Singaporean sense of personality.'
-- ST