IF HIS car breaks down, information technology manager Paul
O'Hagan can dial a 24-hour hotline and his motoring consultants
will be on their way to the scene immediately.
When the 37-year-old Briton was looking at buying a car, all he
did was give his consultants - Presto Expat Motoring - his
requirements, and they delivered each car to his doorstep for him
to test-drive.
The company said these are the extra services offered to
customers who are unfamiliar with Singapore and need some
assistance.
Said Mr O'Hagan: 'Having good knowledge of the business, and
good after-sales service make a big difference. They also know what
expats are looking for.'
Business experts said companies like Presto are rushing in to
cater to the specific needs of foreigners.
Ms Sarah Lim, a marketing and retail lecturer at Singapore
Polytechnic, said expatriates are a niche market and the business
is viable because they have spending power, and being unfamiliar
with the environment, they need assistance.
-- ST