Men in Singapore are spending
more online.
A survey by MasterCard Worldwide found that men out-shopped their
female counterparts by over 20 per cent.
Male online shoppers spent an average about $1,190 dollars compared
to $967 dollars spent by the typical female shopper over a
three-month period.
However, women tend to buy more items.
A woman shopper bought an average of 4.9 items compared
to the 4.3 items per male shopper.
Most who shopped online were happy with their
experience.
Some 86 per cent of respondents who had made a purchase online in
the last three months were satisfied with their experience.
Secure payment facilities, convenient payment methods and price and
value of the items purchased are the three most important factors
influencing their online shopping experience.
The most common items purchased online remained the same as
previous years -- airline tickets, hotel accommodations, movie or
concert tickets, ladies' clothing and accessories and books and
art.
Singaporeans also tend to plan their online purchases in advance
with eight in ten respondents doing research before making a
purchase.
But most (80%) are likely to be swayed into making an impulsive
purchase when heavy discounts are offered or the products are
unique.
This is the third survey on online shopping habits conducted by
MasterCard.
It covered 8,000 respondents across 14 markets.
-- 938Live
